a presentation by NODS
MOM strategy deck
From functional drinks to lifestyle rituals. Scroll to walk through the roadmap.
a strategic growth roadmap by NODS
MOM from functional drinks to lifestyle rituals
The mushroom is the ingredient. The ritual is the brand.
×
situation & strengths
MOM has the product. Now MOM needs the world around it.
- fresh, handcrafted functional drinks
- longevity and wellness territory
- premium packaging
- Lisbon physical location
- natural fit with Instagram and mobile discovery
The next step: turn MOM into a lifestyle ecosystem.
the product×key weaknesses
The main gaps
×the strategic shift
From mushroom drinks to daily rituals
MOM should not only sell
- Reishi
- Lion's Mane
- Cordyceps
- Cacao
MOM should sell
- morning clarity
- deep focus
- calm evenings
- social wellness
- alcohol-free nights
- longevity rituals
×the plan
The 5 strategic pillars
reposition the brand
From functional drinks to daily longevity rituals.
redesign the mobile shop
From catalogue to lifestyle-first shopping experience.
build the B2B system
From product supply to partner activation.
create the product content system
Every SKU gets its own visual story.
activate Lisbon
From café / store to community media platform.
×growth system
The MOM business engine
×product architecture
Clarify the product offer
current products
- fresh juices
- functional drinks
- essences
scalable products
- essences with longer shelf life
- discovery packs
- B2B packs
- weekly delivery subscriptions
future exploration
- gummies
- shots
- powders
- drops
- ritual boxes
To validate after brand and distribution foundations are stronger.
×website structure
Build the site around two audiences
For you
- · discover rituals
- · buy products
- · subscribe
- · join events
For distributors
- · hotels
- · cafés
- · gyms
- · wellness centers
- · coworkings
- · concept stores
The site should sell to customers and partners at the same time.
×mobile-first shop
From e-commerce to lifestyle shopping
- Redesign the shop for mobile-first discovery
- Make it feel like scrolling a lifestyle feed
- Organize products by ritual, moment and benefit
- Add quick purchase, bundles and subscriptions
- Bridge Instagram ads and mobile conversion
studio1 / 3 swipe →the bottleCacao WOW
A warm cacao ritual for slow mornings and quiet evenings.
×product visual system
Each product becomes a mini content universe
01studio hero
02lifestyle hero
03ritual & educational
04social & ads
05bundle & subscription
Every product needs its own visual story.
×B2B subscription pilot first
Start local. Scale what travels.
- fresh juices tested first with local partners in Lisbon
- essences and longer-life products scalable for broader distribution
- Start as a pilot with a few cafés, hotels and wellness spaces
- Learn, refine the offer, then roll out beyond Lisbon
- Subscription purchase and packs managed through the website
example
Boutique hotel, Lisbon
- bottles / week40
- mixjuices + essences
- deliveryevery Monday
- modelweekly standing order
illustrative values
×
Lisbon location strategy
The physical place becomes the brand's best media
The location should create content, traffic, community and social proof.
×Instagram repositioning
From product feed to community feed
rituals
people
Lisbon lifestyle
longevity
Instagram is the acquisition layer. The mobile shop is the conversion layer.
×scope of intervention
Where NODS can intervene
strategy
brand
digital
content
physical
marketing
packaging
CRM / automation
One partner across the full growth stack activated where it matters most.
×the first move
What we deliver first
A focused 4–6 week brand & strategy sprint.
×touchpoints in the wild
Retail & packaging assets
Every physical touchpoint becomes a piece of the brand.
×the roadmap
brand & strategy sprint
mobile shop refresh
product visual system
B2B sales assets
Lisbon activation pilot
long-term growth partner
MOM already has the product. Now it needs the ecosystem people want to join.
Let's start with the brand & strategy sprint.
talk to NODS →×investment
Pricing model
A phased partnership designed to start strong and keep momentum.
total over 5 months
14K
×deliverables
What we ship, month by month
Month 1 lays the commercial foundation. Months 2–5 build the ecosystem around it.
- brand & digital direction
- product catalogue structure
- mobile-first website design
- product visual system
- B2B landing page design
- Shopify development
- shop & product pages
- About / Community page
- B2B landing page
- visual integration & launch
- social content templates
- 5 launch-ready posts
- B2B sales deck
- retail asset design
- packaging concepts
- event visual identity
- Lisbon activation assets
- event website section
- in-store communication
- community content templates
- website optimisation
- conversion improvements
- new campaign assets
- product or packaging extensions
- next-phase creative roadmap
during the 5-month period, the studio stays available on a weekly basis to answer questions and give feedback on any of the subjects you're working on.
out of scope, considered as "extra": actually posting on social media, printing the communication supports, and building retail asset design.
×month 1 · deliverables
foundation
We set the commercial foundation: the visual language, the catalogue structure, the mobile-first shop and a dedicated B2B door.
Definition of the website creative direction, visual references, typography, colours and overall design language so every future asset follows the same identity.
Organisation of the catalogue, categories, collections and navigation so customers can easily browse and discover products.
Complete design of the main pages with a mobile-first approach: homepage, shop experience and product pages.
The visual style used for every product: image layouts, composition rules and templates that keep the catalogue consistent.
A dedicated page presenting MOM to retailers, hotels, cafés and distributors, with a clear enquiry flow.
×month 2 · deliverables
build & launch
We turn the design into a live Shopify store, integrate every page and go public.
Development of the website on Shopify: shop, product catalogue, collections and responsive behaviour across all devices.
Integration of every product, collection and content page with the layouts designed during month 1.
The About page telling the brand story and the Community page showcasing MOM's vision and lifestyle.
Development of the B2B page with contact forms and lead-generation functionality.
Integration of all visuals and content, full testing and support during the public launch.
×month 3 · deliverables
brand rollout
We equip the team with the content system and the sales assets to grow the brand day to day.
A library of editable templates for Instagram posts and stories the team can reuse every week.
Five fully designed social posts, ready to publish with all final assets delivered.
A presentation explaining the MOM brand, products and partnership opportunities for retailers and distributors.
In-store communication assets like posters, shelf displays and counter materials, delivered ready for production.
Creative exploration of new packaging directions through visual mockups and design concepts.
×month 4 · deliverables
activation
We bring MOM into the real world: events, Lisbon activation, in-store presence and community moments.
Visual identity for MOM events: key visuals and communication assets tied to the brand system.
All graphics needed for the Lisbon activation like posters, signage and promotional material.
A dedicated section on the website presenting the event and giving visitors all the practical information.
Printed communication material designed for use inside the store during the activation.
Additional templates dedicated to announcing events, community updates and local activations.
×month 5 · deliverables
optimise & scale
We use the first months of data to sharpen the experience and prepare the next chapter of growth.
Design improvements based on launch feedback to make the website clearer and easier to use.
Optimisation of key pages to improve enquiries, product discovery and online sales.
New visuals for future campaigns across the website and social media.
Design concepts for future products, limited editions or packaging variations.
A document outlining the recommended creative priorities and opportunities for the next stage of MOM's growth.
×end of deck · thank you ♡